AGENIX Digital has crafted a new product called the Path to Revenue Map (P2R-Map).
This product analyzes billions of customer searches to see what customers are looking for on a daily basis, and how they find content and answers from your company versus your competitors at every stage of their buying journey.
“The P2R-Map is AGENIX Digital’s new core product; with this map, we offer a comprehensive approach to understanding your target customer's discovery journey,” explains Clarry Herrera, Founder and CEO of AGENIX Digital.
“We recognize the business impact and importance of understanding what customers want, need, and seek before purchasing. After all, customers drive business revenue,” adds Kyra Ramos, AGENIX Digital’s Head of Growth and Partnerships.
Your customers' search journey—what does it reveal?
At first glance, the stages of AGENIX Digital’s P2R-Map may seem similar to that of the well-known AIDA funnel. But how does the P2R-Map differ from the traditional AIDA funnel?
The traditional AIDA model starts with awareness and progresses through interest and desire. While useful, it doesn't fully capture the nuances of how consumers use search engines to discover and evaluate solutions.
The P2R-Map, however, breaks down the consumer journey into six key stages, identifying specific search keywords and queries used at each stage—from initial curiosity to problem discovery, decision-making, and post-purchase research and retention via cross-sells.
“Through the P2R-Map, we do keyword research to uncover the specific information and topics a target customer seeks during their buying journey,” adds Clarry. “Keywords represent the questions and concerns of your target audience. These are crucial pieces of information that form part of the decision-making flow within a discovery funnel.”
For example, if a consumer is looking to buy an air conditioner or a new laptop, the P2R-Map can identify the specific keywords they use, such as “best aircon for a 34 sqm bedroom” or “best budget laptop for students under PHP75K.” This data is then aggregated and analyzed to provide insights into the monthly search demand and organic search volume for these keywords.
“By leveraging search intelligence, we can then understand how customers rationalize their buying decisions.”
Think of the P2R-Map as a detailed keyword mapping tool that not only identifies top relevant keywords but also provides a peek at your customer’s thought processes.
What can you expect from the P2R-Map?
When you purchase the P2R-Map, you will receive a comprehensive compilation of mined data and analysis organized into segments, along with a PDF report containing valuable insights and actionable recommendations.
Here's a detailed overview of what you can expect from the P2R-Map:
- Key questions asked by your target audience in every stage
- Overarching theme of each funnel stage
- Recommended platforms and content format to focus on each stage
- Your share of voice in every stage of the funnel
- Key insights on competitor performance, both online and offline
- How to measure success in each stage of the revenue path
- How your gaps in each stage impact revenue and business
- How to address your gaps to remove blockers on your path to revenue
AGENIX Digital is committed to serving a wide range of industries and verticals, tailoring its efforts to meet the needs of marketing teams and key decision-makers.
“Search engines go beyond rankings and traffic. We're tapping into the internet’s vast data and intelligence to uncover and grow companies’ path to revenue effectively,” continues Clarry.
If you want to drive more revenue by deploying impactful digital marketing campaigns through the P2R-Map, send an inquiry to growth@agenix.digital or book a call with our growth experts here.
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